Buy English Day
Buy English Day
One day a year to buy something made in England, from the people who make it.
England is full of makers. Most of them you have never heard of.
Cheesemakers, bakers, brewers, beekeepers, potters, soap makers. Small businesses up and down the country, many of them run by one or two people, making things the slow way and selling them a few at a time.
Scotland and Wales have done a good job of telling the world about their food and drink. English makers tend to get folded into "British", or left off the label altogether. Buy English Day is a simple idea to change that: on St George's Day each year, buy one thing made in England, and tell people where it came from.
Three ways to take part
There is nothing to pay and nothing to sign up to unless you want to. The whole point is that anyone can join in.
If you're shopping
- Buy one thing made in England on 23 April
- Try somewhere new: a farm shop, a market, a maker's website
- Post what you bought with #BuyEnglishDay
If you make things
- Sign up below and we'll add you to the list on this page
- Use the free badge and social graphics on your site and packaging
- Run an offer, open your doors, or simply tell your story on the day
If you run a shop, market or group
- Put English-made stock front and centre for the week
- Councils and business groups: share it with your local makers
- Markets: hold a Buy English Day market on or around the 23rd
What happens between now and April
#BuyEnglishDay- Now: makers sign upAny business making food, drink, homeware or gifts in England can join, whether or not you sell with us.
- February: the toolkit goes outEveryone on the list gets the badge, social graphics and a short guide to getting the most out of the day.
- March: the list goes liveBusinesses taking part are listed on this page by county, so shoppers can find makers near them.
- 23 April: Buy English DayShoppers buy English, makers tell their stories, and everyone shares it under one hashtag.
Sign up your business
It's free, and it takes a minute. We'll be in touch in February with your toolkit, and we'll add you to the list of businesses taking part.
We'll be in touch in February with your toolkit. In the meantime, tell your customers that 23 April is Buy English Day.
Questions
Does it cost anything?
No. Taking part is free for shoppers and for businesses, and it always will be.
Do I have to sell through Made in England to take part?
No. Any business making things in England can sign up, wherever you sell: your own shop, your own website, markets, or anywhere else.
Why England, and not Britain?
Scotland and Wales already have well-known food and drink identities of their own. English makers are usually grouped under "British", which makes them harder to find. This is a day for them. It's about where things are made, not about who can join in: everyone is welcome to buy, sell and celebrate.
Why St George's Day?
It's England's national day, and it's one of the few days in the year when people are already thinking about England. Buying something made here felt like a good way to mark it.
What counts as made in England?
Something made, grown, brewed, baked or produced in England. We leave the detail to common sense: if the making happens here, it counts.
Who runs Buy English Day?
It was started in 2026 by Made in England, a shop in Exeter selling food, drink and gifts from English makers. We look after the page, the list and the toolkit. The day itself belongs to everyone who takes part.
I'm a journalist. Who do I talk to?
Email press@madeinengland.com and we'll come back to you quickly.
Buy English Day is run by Made in England. If you'd like to start early, browse English makers in our shop.
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