Research

Seven in ten people who have tried English sparkling wine rate it high quality. Four in ten have never tried it

42% of adults in England rate English sparkling wine as high quality, rising to 69% among those who have tried it. But 39% never have, including half of over-55s.

Two thirds of England say growing more of our own food matters more now than it ever has

68% say increasing England's own food production is more important than in previous decades, and 78% are worried about food prices over the next 12 months.

London and the West Country tie as England's food capital, and every region backs itself

Asked which region they most associate with high quality food and drink, 20% said London and 19% said Cornwall and Devon. Yorkshire came third. Wherever people live, they tend to pick their own patch.

The average person in England can name two English food or drink producers

Four in ten can't name a single one and only 22% could name five. Most people also didn't know that truffles, saffron, quinoa and wasabi are all grown in England.

Half of England doesn't know a "made in England" label can contain imported ingredients

50% of adults in England didn't realise the label describes where a product was made, not where its ingredients come from. The gap is widest in the North East and among over-55s.

What England knows, buys and believes about its own food: full survey results, April 2026

Full results of a Censuswide survey of 2,001 adults in England, commissioned by MadeInEngland.com. Twenty questions on what people know about English food and drink, what they buy, and what they th...