Sustainability

Made closer to home, by design

We didn't set out to build a "sustainable brand." We set out to sell English-made things — and a good deal of what that means happens to be better for the world around us, almost as a by-product.

When something is made here and bought here, it travels less far to reach you. Shorter journeys, fewer miles, less carried halfway around the world to land on your doorstep. It isn't the whole answer to a complicated problem, but it's a real one, and it's built into how we work rather than bolted on afterwards.

The basket that stays

Our hampers are made to last beyond the gift. A real wicker basket isn't packaging to be thrown away — it's something that goes on holding logs, blankets, garden tools or next year's picnic long after the last jar is gone. We'd rather make one good thing that's kept than something that's binned.

Packaging, honestly

We use recyclable packaging wherever we can, and we're working to reduce what isn't. We won't pretend we've solved it — some things are harder than others, and we'd rather tell you where we're trying than claim we've arrived.

Backing the people who make things here

Every order keeps work and money with small producers across England — the growers, makers and family businesses who'd struggle to be heard otherwise. Keeping them in business is its own kind of sustainability: of skills, of livelihoods, of places.

Where we're heading

Our longer-term aim is to become a certified B Corp — to hold ourselves to an independent, audited standard across how we treat people, suppliers, our community and the environment, rather than simply marking our own homework. We're not there yet, and we won't claim to be until we are. But it's the direction we're committed to, and we'd rather tell you the destination now than wait until it's convenient.