InteractiveRetail
Who owns your basket?
We traced 102 everyday supermarket brand lines to the companies that own them. More are owned in the United States than in the UK.
77of 102 supermarket brand lines are owned outside the UK
Look up a brandMade in England Research
Original surveys, data and maps on what England makes, grows, buys and values.
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Results
Lead research
DatasetFarming and food securityData to August 2026
Who Feeds Britain?
Where 47 everyday foods are recorded as coming from, how reliant the UK is on single countries, and how that has changed in three years. Updated monthly.
15 of 47of the foods we track get more than half of their recorded UK imports from a single country
See the figuresThe seven foods most reliant on one country: share of recorded UK imports from the main source, 12 months to August 2026. The white tick marks half.
Data and maps
Tools for exploring the data yourself.
DatasetTrade
Food, feed and drink exports by English region
HMRC's quarterly export figures for England's nine regions in one table, with product groups, destinations and the full series since 2021 to download.
£3.1bnof food, feed and drink exports allocated to England's nine regions, April to June 2026
See the figuresMapFood and drink
English whisky distilleries, mapped
The Government says more than 70 distilleries now make English whisky. We checked every name we could find against its own website and the public record.
51distilleries in England making whisky on their own stills
Explore the mapDatasetFarming and food security
Who Feeds Britain?
Where 47 everyday foods are recorded as coming from, how reliant the UK is on single countries, and how that has changed in three years. Updated monthly.
15 of 47of the foods we track get more than half of their recorded UK imports from a single country
See the figuresInteractiveManufacturing
The Made in England House
We went through an ordinary house and checked 25 everyday objects, from the kettle to the toothbrush, to see who still makes them in England.
5of the 25 have no English maker left, including the kettle and the washing machine
Walk through the houseLatest findings
The newest figures from our surveys.
31%say supporting jobs and the local economy is the biggest reason to choose a product made in England
Supporting jobs, not patriotism, is the biggest reason people would buy English-made
Asked for the single biggest reason they would choose a product made in England, 31% of adults said supporting jobs and the local economy. That is twice the share who said national pride (15%).
Survey findingConsumer behaviourCensuswide, 2,001 adults in EnglandRead the finding
24%would pay 20% more for an English-made food or drink gift of equal quality. 22% would take the cheaper import
A quarter would pay 20% more for an English-made food gift. Four in ten say it depends on the product
Offered two food or drink gifts of equal quality, one made in England and costing 20% more, 24% of adults in England chose the English-made one and 22% the cheaper import. The most common answer, on 42%, was that it depends on the product.
Survey findingConsumer behaviourCensuswide, 2,001 adults in EnglandRead the finding
25%most associate England with food and drink gifting. 15% say Italy and 11% France
People in England rank their own country ahead of Italy and France for food and drink gifts
Asked which country they most associate with "premium food and drink gifting", 25% of adults in England said England, 15% said Italy and 11% said France. Nearly as many (23%) said they didn't know.
Survey findingConsumer behaviourCensuswide, 2,001 adults in EnglandRead the finding
20%say a fine dining restaurant experience is the food and drink gift that appeals most. 31% chose a hamper
Three in ten would pick a hamper as a luxury food gift. A restaurant meal is the most popular single choice, on one in five
Asked what appeals to them most in "a luxury food and drink gift", 20% of adults in England chose a fine dining restaurant experience. 31% chose one of two kinds of hamper, and 23% said nothing in particular.
Survey findingConsumer behaviourCensuswide, 2,001 adults in EnglandRead the finding
63%want it made easier for English producers to sell to the EU, even if that means closer trade cooperation
Six in ten want it made easier for English food producers to sell to the EU, even if it means closer ties
63% of adults in England back easier access to EU markets for English producers even if it requires closer trade cooperation. 15% are against. Support is a majority in every region.
Survey findingTradeCensuswide, 2,001 adults in EnglandRead the finding
37%say supermarkets do not give English-made food and drink enough shelf space
Nearly four in ten say supermarkets don't give English-made food enough shelf space
37% say supermarkets don't give English-made food and drink enough prominence, 27% say they do, and 36% have never thought about it. Under-35s and over-55s disagree sharply.
Survey findingRetailCensuswide, 2,001 adults in EnglandRead the finding
69%of people who have tried English sparkling wine rate it high quality
Seven in ten people who have tried English sparkling wine rate it high quality. Four in ten have never tried it
42% of adults in England rate English sparkling wine as high quality, rising to 69% among those who have tried it. But 39% never have, including half of over-55s.
Survey findingConsumer behaviourCensuswide, 2,001 adults in EnglandRead the finding
68%say it matters more now than in previous decades for England to grow more of its own food
Two thirds of England say growing more of our own food matters more now than in previous decades
68% say increasing England's own food production is more important than in previous decades, and 78% are worried about food prices over the next 12 months.
Survey findingFarming and food securityCensuswide, 2,001 adults in EnglandRead the finding
20%most associate London with high quality food and drink. 19% say Cornwall and Devon
London and Cornwall and Devon top England's list for high quality food and drink, and people back their own patch
Asked which region they most associate with high quality food and drink, 20% said London and 19% said Cornwall and Devon. Yorkshire came third. Wherever people live, they tend to pick their own patch.
Survey findingPlaces and regionsCensuswide, 2,001 adults in EnglandRead the finding
41%could not think of a single English food or drink producer
Four in ten people in England say they can't name a single English food or drink producer
42% say they can't name a single one and only 22% say they could name five. Most people also didn't know that truffles, saffron, quinoa and wasabi are all grown in England.
Survey findingProvenanceCensuswide, 2,001 adults in EnglandRead the finding
50%did not realise a “made in England” label can cover imported ingredients
Half of England doesn't know a "made in England" label can contain imported ingredients
50% of adults in England didn't realise the label describes where a product was made, not where its ingredients come from. The gap is widest in the North East and among over-55s.
Survey findingProvenanceCensuswide, 2,001 adults in EnglandRead the finding
No findings under this topic yet.
Surveys and polling
Who we asked, when and how.
What England knows, buys and believes about its own food
- Polling company
- Censuswide
- Sample
- 2,001 adults in England, nationally representative of those aged 18 and over
- Fieldwork
- 13 to 16 April 2026
- Questions
- 20
- Reference
- J17714CWMP
- Published
- 25 September 2026
Full results for all 20 questionsFindings from this surveyHow our surveys are run
Reports and data
Full results and tables.
Report
What England knows, buys and believes about its own food: full survey results, April 2026
Full results of a Censuswide survey of 2,001 adults in England, commissioned by MadeInEngland.com. Twenty questions on what people know about English food and drink, what they buy, and what they think should happen to it.
Results tables for all 20 questionsOn the page
Breakdowns by gender, age, region and nearest cityOn request
Open-text responsesOn request
Suggested citation
Made in England Research/Censuswide, survey of 2,001 adults in England, 13 to 16 April 2026.
For journalists
Everything here may be reported and cited.
Using the figures
Quote any figure with credit to Made in England Research and link to the page it came from. For survey findings, credit Censuswide too. Charts may be reproduced with the same credit.
Methods and standards
Every finding gives its sample, fieldwork dates and survey reference. Full data tables are available to download.
Media enquiries
Marcus Holland, founder, is available for interview and comment.
New research by email. Get a message when we publish.