Full results of a Censuswide survey of 2,001 adults in England, commissioned by MadeInEngland.com. Fieldwork 13 to 16 April 2026. Survey reference J17714CWMP.
About this research
MadeInEngland.com commissioned Censuswide to ask 2,001 adults in England twenty questions about English food and drink: what they know about it, what they buy, and what they think should happen to it. The sample is nationally representative of adults aged 18 and over in England. Fieldwork ran from 13 to 16 April 2026.
Censuswide is a member of the Market Research Society and the British Polling Council, and a signatory of the Global Data Quality Pledge. It abides by the MRS Code of Conduct and ESOMAR principles.
Results are shown for all respondents and, where an article draws on them, by gender, age band, region and nearest city. Regional samples range from 98 (North East) to 315 (South East). City samples are smaller, from 68 (Plymouth) to 598 (London), and city figures should be read as indicative.
To cite: "Research by Censuswide for MadeInEngland.com among 2,001 adults in England, April 2026."
Summary of findings
-
Half of England doesn't know a "made in England" label can contain imported ingredients. 50% didn't realise, 39% did, 11% weren't sure.
-
The average person in England can name two English food or drink producers. 41% can't name one; 22% could name five.
-
Two thirds say growing more of our own food matters more now than in previous decades (68%). 78% are worried about food prices over the next 12 months and 70% about availability.
- Six in ten (63%) want it made easier for English producers to sell to the EU even if it means closer trade cooperation. 15% are against.
-
London (20%) and Cornwall and Devon (19%) tie as the region most associated with high quality food and drink. Every region tends to back itself.
- Nearly four in ten (37%) say supermarkets don't give English-made food and drink enough shelf space. 27% say they do.
-
69% of people who have tried English sparkling wine rate it high quality, but 39% have never tried it, including half of over-55s.
Also in the data: England is the country people most associate with premium food and drink gifting (25%, ahead of Italy on 15% and France on 11%); 24% would pay 20% more for an English-made gift over an equal import, 22% would take the cheaper one and 42% say it depends; and only 48% could say that St George's Day falls in April.
Full results
All figures are percentages of all 2,001 respondents unless stated. Rounded to whole numbers; totals may not sum to 100.
Q1. When is St George's Day celebrated in England?
| Answer |
% |
| January |
1% |
| February |
2% |
| March |
10% |
| April |
48% |
| May |
4% |
| June |
3% |
| July |
1% |
| August |
1% |
| September |
1% |
| October |
0% |
| November |
0% |
| December |
0% |
| Not sure |
30% |
Q2. How often, if at all, do you do each of the following for St George's Day?
|
Always |
Often |
Sometimes |
Rarely |
Never |
Not applicable |
| Buy, eat or drink something English |
13% |
14% |
23% |
10% |
27% |
13% |
| Go to a pub or event |
7% |
9% |
19% |
16% |
36% |
12% |
| Display something |
6% |
8% |
16% |
14% |
43% |
13% |
| Buy a gift |
6% |
8% |
14% |
12% |
48% |
12% |
Q3. What, if any, is the single biggest reason you would choose a product made in England?
| Answer |
% |
| Supports jobs and the local economy |
31% |
| Better quality |
18% |
| No specific reason / not applicable |
16% |
| National pride / patriotism |
15% |
| More trustworthy standards |
11% |
| Supports craftsmanship |
8% |
| Other |
0% |
Q4. Which country, if any, do you most associate with premium food and drink gifting?
| Answer |
% |
| England |
25% |
| I don't know |
23% |
| Italy |
15% |
| France |
11% |
| Switzerland |
6% |
| None |
5% |
| Germany |
4% |
| Belgium |
3% |
| Spain |
3% |
| Portugal |
1% |
| Sweden |
1% |
| Netherlands |
1% |
| Norway |
1% |
| Other European country |
0% |
Q5. Could you name five English food or drink producers off the top of your head?
| Answer |
% |
| Yes, I could name five |
22% |
| I could name four |
6% |
| I could name three |
12% |
| I could name two |
11% |
| I could name one |
8% |
| No, I can't think of any |
42% |
| Mean number named |
2.0 |
Q6. Which, if any, of the following do you know to be genuinely produced in England? (Select all that apply)
| Answer |
% |
| Sparkling wine |
43% |
| None of the above |
40% |
| Truffle |
21% |
| Saffron |
12% |
| Quinoa |
9% |
| Wasabi |
9% |
Q7. If two food or drink gifts were equal in quality, but one was made in England and cost 20% more, which would you choose?
| Answer |
% |
| It would depend on the specific product |
42% |
| The English-made product |
24% |
| The cheaper imported product |
22% |
| Not sure |
11% |
Q8. What, if anything, appeals to you most in a luxury food and drink gift?
| Answer |
% |
| Nothing in particular |
23% |
| A fine dining restaurant experience |
20% |
| A hamper guaranteed to contain only food and drink made in England |
16% |
| A hamper from a well-known department store brand |
15% |
| A personalised gift box |
15% |
| A premium bottle of wine or spirits |
10% |
| Other |
1% |
Q9. Do you find it easy or difficult to find genuinely English-made food and drink?
| Answer |
% |
| Very easy |
14% |
| Fairly easy |
41% |
| Fairly difficult |
22% |
| Very difficult |
3% |
| I've never tried |
20% |
| Easy (net) |
54% |
| Difficult (net) |
25% |
Q10. When it comes to food produced in England compared to imported alternatives, which, if any, of the following do you associate with English-made? (Select all that apply)
| Answer |
% |
| Fresher when it reaches me |
42% |
| Higher welfare standards |
36% |
| Better for the environment |
32% |
| I've never thought about the difference |
22% |
| Fewer artificial additives |
19% |
| None of the above |
4% |
Q11. Did you know that a food product can be labelled "made in England" even if some or all of its ingredients come from outside England?
| Answer |
% |
| Yes, I knew this |
39% |
| No, I didn't realise that |
50% |
| Not sure |
11% |
Q12. What percentage of the food bought in England do you think is purchased from foreign-owned supermarkets and retailers?
| Answer |
% |
| Less than 10% |
6% |
| 10 to 19% |
14% |
| 20 to 29% |
21% |
| 30 to 39% |
22% |
| 40% or more |
4% |
| I have no idea |
33% |
| Mean guess, excluding "no idea" |
26% |
Q13. How many different countries do you think the ingredients in a typical supermarket ready meal are sourced from?
| Answer |
% |
| 1 to 2 |
9% |
| 3 to 5 |
39% |
| 6 to 10 |
19% |
| More than 10 |
1% |
| I have no idea |
32% |
| Mean guess, excluding "no idea" |
5.0 countries |
Q14. Do you think supermarkets give enough shelf space and prominence to English-made food and drink products?
| Answer |
% |
| Yes |
27% |
| No |
37% |
| I've never thought about it |
36% |
Q15. Which, if any, region of England do you most associate with high quality food and drink?
| Answer |
% |
| No particular region |
27% |
| London |
20% |
| Cornwall and Devon |
19% |
| Yorkshire |
11% |
| Cotswolds |
7% |
| Lake District |
6% |
| Norfolk and Suffolk |
5% |
| Kent |
4% |
| Other |
0% |
Q16. Which, if any, of the following types of English wine have you tried, and how would you rate them?
|
English still wine |
English sparkling wine |
| I have not tried this |
41% |
39% |
| Very high quality |
16% |
20% |
| Fairly high quality |
21% |
22% |
| Neither high nor low quality |
17% |
15% |
| Fairly low quality |
2% |
2% |
| Very low quality |
3% |
2% |
| High quality (net, all respondents) |
37% |
42% |
| High quality (net, among those who have tried it) |
64% |
69% |
Q17. To what extent, if at all, do you agree or disagree with the statement "English food and drink was better quality in the past than it is today"?
| Answer |
% |
| Strongly agree |
14% |
| Somewhat agree |
29% |
| Neither agree nor disagree |
30% |
| Somewhat disagree |
9% |
| Strongly disagree |
4% |
| I'm not sure |
15% |
| Agree (net) |
42% |
| Disagree (net) |
13% |
Q18. To what extent, if at all, are you concerned that global disruption will affect the price or availability of food in the next 12 months?
|
Price |
Availability |
| Strongly concerned |
40% |
26% |
| Somewhat concerned |
38% |
44% |
| Not very concerned |
12% |
18% |
| Not at all concerned |
3% |
3% |
| Not sure |
8% |
9% |
| Concerned (net) |
78% |
70% |
| Not concerned (net) |
14% |
21% |
Q19. Compared to previous decades, how important do you think it is for England to increase its own food production?
| Answer |
% |
| Much more important now than before |
41% |
| Somewhat more important now than before |
27% |
| About the same importance as always |
17% |
| Somewhat less important now than before |
3% |
| Much less important now than before |
1% |
| I haven't thought about it |
11% |
| More important (net) |
68% |
| Less important (net) |
4% |
Q20. Should the UK make it easier for English food and drink producers to sell their products to EU countries, even if it requires closer trade cooperation with the EU?
| Answer |
% |
| Yes |
63% |
| No |
15% |
| Not sure |
22% |
Using this data
Journalists, researchers and other publishers are welcome to quote any figure on this page with credit to MadeInEngland.com and Censuswide. Charts from the accompanying articles may be reproduced with the same credit.
Full data tables, including breakdowns by gender, age, region and nearest city, are available on request, as are the open-text responses. Marcus Holland, founder of MadeInEngland.com, is available for comment. Contact: marcus@madeinengland.com, 07983 818291.
