Made in England ResearchDataset
UK supermarket market share since 2013
Tesco is still Britain's biggest grocer, with 27.8% of the market. Aldi and Lidl's combined share has grown from 6.7% in 2013 to 19.6%. Market share each year since 2013, the biggest changes, when the rankings changed and who owns each supermarket.
The figures are published by Worldpanel by Numerator, formerly Kantar Worldpanel, and cover Great Britain (England, Scotland and Wales), not Northern Ireland.
Key figures
- 63.1%the combined share of the big four (Tesco, Sainsbury's, Asda and Morrisons) in July 2026, down from 75.3% in July 2013.
- 5thLidl's place since May 2026, when it overtook Morrisons. Aldi passed Morrisons in 2022.
Market share each July, 2013 to 2026
Share of take-home grocery spending in the 12 weeks to mid-July each year. Tap or hover on the chart to see the figures for a year, and use the buttons to show or hide a supermarket.
Great Britain, percentage share of spending, 12 weeks to mid-July each year. Figures as first published by Kantar Worldpanel and Worldpanel by Numerator. The table below has every figure.
| Year | 12 weeks to | Tesco | Sainsbury's | Asda | Aldi | Lidl | Morrisons |
|---|---|---|---|---|---|---|---|
| 2013 | 7 July 2013 | 30.1 | 16.5 | 17.0 | 3.6 | 3.1 | 11.7 |
| 2014 | 20 July 2014 | 28.9 | 16.6 | 17.0 | 4.8 | 3.6 | 11.0 |
| 2015 | 19 July 2015 | 28.5 | 16.5 | 16.4 | 5.6 | 4.0 | 10.9 |
| 2016 | 17 July 2016 | 28.3 | 16.3 | 15.5 | 6.2 | 4.5 | 10.7 |
| 2017 | 16 July 2017 | 27.8 | 16.0 | 15.1 | 7.0 | 5.1 | 10.5 |
| 2018 | 15 July 2018 | 27.6 | 15.6 | 15.1 | 7.5 | 5.4 | 10.5 |
| 2019 | 14 July 2019 | 27.1 | 15.3 | 14.9 | 8.1 | 5.7 | 10.2 |
| 2020 | 12 July 2020 | 26.7 | 14.9 | 14.1 | 7.8 | 5.9 | 10.3 |
| 2021 | 11 July 2021 | 27.1 | 15.2 | 14.0 | 8.2 | 6.1 | 10.1 |
| 2022 | 10 July 2022 | 27.1 | 14.9 | 13.7 | 9.1 | 7.0 | 9.4 |
| 2023 | 9 July 2023 | 27.0 | 14.9 | 13.6 | 10.2 | 7.7 | 8.7 |
| 2024 | 7 July 2024 | 27.7 | 15.3 | 12.7 | 10.0 | 8.1 | 8.7 |
| 2025 | 13 July 2025 | 28.3 | 15.1 | 11.8 | 10.9 | 8.3 | 8.4 |
| 2026 | 12 July 2026 | 27.9 | 15.2 | 11.5 | 10.8 | 8.8 | 8.5 |
The 2026 Lidl figure is 8.3%, its share a year earlier, plus the 0.5-point gain Worldpanel reported. Shares do not add up to 100% because other grocers, such as the Co-op, Waitrose, Iceland, Ocado and independent shops, are not shown.
Biggest changes
Aldi has gained the most since 2013, adding 7.2 points, and Lidl 5.7 points. Asda has lost the most, 5.5 points, followed by Morrisons with 3.2. Over the last five years Asda's fall has been the steepest, at 2.5 points, while Lidl gained 2.7.
| Retailer | July 2013 | July 2026 | Since 2013 | Over 10 years (from 2016) | Over 5 years (from 2021) |
|---|---|---|---|---|---|
| Tesco | 30.1 | 27.9 | down 2.2 | down 0.4 | up 0.8 |
| Sainsbury's | 16.5 | 15.2 | down 1.3 | down 1.1 | no change |
| Asda | 17.0 | 11.5 | down 5.5 | down 4.0 | down 2.5 |
| Aldi | 3.6 | 10.8 | up 7.2 | up 4.6 | up 2.6 |
| Lidl | 3.1 | 8.8 | up 5.7 | up 4.3 | up 2.7 |
| Morrisons | 11.7 | 8.5 | down 3.2 | down 2.2 | down 1.6 |
Change in percentage points between the 12 weeks to mid-July in each year, our own subtraction from the figures above.
How concentrated the market is
In July 2013 the three largest supermarkets had 63.6% of the market between them. By July 2026 it was 54.6%. The six largest together have held a steady share of about 80 to 83%, so the change has been a shift from the big four to Aldi and Lidl, rather than towards smaller grocers.
| Year | Three largest | Big four | Aldi and Lidl | All six |
|---|---|---|---|---|
| 2013 | 63.6 | 75.3 | 6.7 | 82.0 |
| 2014 | 62.5 | 73.5 | 8.4 | 81.9 |
| 2015 | 61.4 | 72.3 | 9.6 | 81.9 |
| 2016 | 60.1 | 70.8 | 10.7 | 81.5 |
| 2017 | 58.9 | 69.4 | 12.1 | 81.5 |
| 2018 | 58.3 | 68.8 | 12.9 | 81.7 |
| 2019 | 57.3 | 67.5 | 13.8 | 81.3 |
| 2020 | 55.7 | 66.0 | 13.7 | 79.7 |
| 2021 | 56.3 | 66.4 | 14.3 | 80.7 |
| 2022 | 55.7 | 65.1 | 16.1 | 81.2 |
| 2023 | 55.5 | 64.2 | 17.9 | 82.1 |
| 2024 | 55.7 | 64.4 | 18.1 | 82.5 |
| 2025 | 55.2 | 63.6 | 19.2 | 82.8 |
| 2026 | 54.6 | 63.1 | 19.6 | 82.7 |
Our own sums of the July figures above. The three largest are whichever three had the biggest shares that year.
When the rankings changed
- July 2015Sainsbury's overtakes Asda as Britain's second-largest grocer (16.5% against 16.4%, 12 weeks to 19 July 2015).
- February 2017Aldi overtakes the Co-op to become the fifth-largest grocer, with 6.2% (12 weeks to 29 January 2017).
- August 2017Lidl overtakes Waitrose to become the seventh-largest grocer (5.2% against 5.1%, 12 weeks to 13 August 2017).
- March 2022Lidl overtakes the Co-op to become the sixth-largest grocer.
- September 2022Aldi overtakes Morrisons to become the fourth-largest grocer (9.3% against 9.1%, 12 weeks to 4 September 2022).
- May 2026Lidl overtakes Morrisons to become the fifth-largest grocer (8.6% against 8.3%, 12 weeks to 17 May 2026).
Other periods often quoted
Figures from other 12-week periods that are widely quoted, as they were reported at the time. Combined figures are our own sums unless the source gave them.
| 12 weeks to | Figures | Source |
|---|---|---|
| 29 March 2015 | Tesco 28.4%, Asda 17.1%, Sainsbury's 16.4%, Morrisons 10.9%, Aldi 5.3%, Lidl 3.7% | Reuters, 8 April 2015 |
| 13 August 2017 | Tesco 27.8%, Sainsbury's 15.8%, Asda 15.3%, Morrisons 10.4%, Aldi 7.0%, Lidl 5.2% | Reuters, 22 August 2017 |
| 9 September 2018 | Tesco 27.4%, Sainsbury's 15.4%, Asda 15.3%, Morrisons 10.2%, Aldi and Lidl together 13.1% | Sharecast, 18 September 2018 |
| 24 March 2019 | Tesco 27.4%, Asda 15.4%, Sainsbury's 15.3%, Morrisons 10.3%, Aldi and Lidl together 13.6%. 68.4% for the big four together | Reuters, 2 April 2019 |
| 12 June 2022 | Aldi 9.0% and Lidl 6.9%, each up 0.8 points on a year earlier | Alliance News via London South East, 21 June 2022 |
| 7 August 2022 | Aldi 9.1% (8.2% a year earlier), Lidl 7.0%, Morrisons 9.3% (10.0%). Aldi and Lidl together gained 1.8 points | Yahoo Finance, 16 August 2022 |
| 3 November 2024 | Tesco 27.9% and Sainsbury's 15.5%, 43.4% between them | Fresh Produce Journal, November 2024 |
The latest figures, and who owns each supermarket
Shares in the 12 weeks to 4 October 2026, published by Worldpanel by Numerator on 13 October 2026. Four of the ten largest grocers are owned by private equity firms or foreign groups, and two are listed on the London Stock Exchange.
| Retailer | Share (%) | A year earlier (%) | Change (points) | Owner |
|---|---|---|---|---|
| Tesco | 27.8 | not given | Tesco PLC, listed on the London Stock Exchange | |
| Sainsbury's | 15.2 | not given | J Sainsbury plc, listed on the London Stock Exchange | |
| Asda | 11.5 | 11.8 | down 0.3 | Majority owned by TDR Capital, a London private equity firm, since 2024. Mohsin Issa and Walmart hold minority stakes |
| Aldi | 10.5 | not given | Part of Aldi Süd, a German retail group | |
| Lidl | 8.6 | 8.2 | up 0.4 | Part of the Schwarz Group, a German retail group |
| Morrisons | 8.3 | 8.3 | no change | Owned by Clayton, Dubilier & Rice, a US private equity firm, since 2021 |
| Co-op | 5.4 | 5.4 | no change | The Co-operative Group, owned by its members |
| Waitrose | 4.4 | 4.4 | no change | Part of the John Lewis Partnership, which is owned in trust for its employees |
| Iceland | 2.2 | not given | Owned by the Walker and Dhaliwal families since 2020 | |
| Ocado | 2.2 | 2.0 | up 0.2 | Ocado Retail, a joint venture between Marks & Spencer and Ocado Group |
Year-earlier figures are shown where Worldpanel gave them. Owners as reported, at November 2026. Marks & Spencer is not included in Worldpanel's published share table. For the companies behind the brands on supermarket shelves, see Who owns your basket.
About the figures
The shares come from a panel of households in Great Britain who record the groceries they buy. They are estimates of each grocer's share of take-home grocery spending, not of company sales, and they cover England, Scotland and Wales, not Northern Ireland. Worldpanel reports them every four weeks, each time covering the latest 12 weeks.
We use the 12 weeks to mid-July in every year so that each year is compared at the same point. The figures are shown as they were first published. Worldpanel sometimes revises earlier figures. For example, its July 2025 release gave Aldi 10.7% and Lidl 7.8% for the 12 weeks to 14 July 2024, a week later than the period shown here, where they had 10.0% and 8.1%.
Old Kantar Worldpanel figures
Kantar Worldpanel's old grocery market share pages are no longer online. The business is now Worldpanel by Numerator, whose current figures start in 2022. This page keeps the longer run of figures the old pages were often cited for.
Method
All shares are quoted from Kantar Worldpanel and Worldpanel by Numerator press releases, or from news reports of them, with the date each was published. Changes, combined shares and rankings are our own sums, except where a source gives them. Sources for the other periods are in that table. We quote the published figures with credit, and do not offer the data as a download.
July figures by year: 2013: ESM Magazine, 16 July 2013; 2014: Kantar Worldpanel press release, 29 July 2014, Reuters, 28 July 2015 (year-earlier column); 2015: Reuters, 28 July 2015; 2016: Kantar Worldpanel press release, 25 July 2016, Reuters, 25 July 2017 (year-earlier column); 2017: Reuters, 25 July 2017; 2018: ESM Magazine, 24 July 2018, Supermarket & Retailer; 2019: Kantar data, 12 weeks to 12 July 2020 (year-earlier column), published by the British Frozen Food Federation; 2020: ESM Magazine, 21 July 2020, Kantar data via BFFF; 2021: Alliance News via London South East, July 2021; 2022: Grocery Gazette, 19 July 2022; 2023: Reuters, 16 July 2024 (year-earlier column), Alliance News via London South East, July 2023; 2024: Reuters, 16 July 2024, Fresh Produce Journal, 17 July 2024; 2025: Reuters, 22 July 2025; 2026: Worldpanel by Numerator press release, 21 July 2026.
Latest figures: Worldpanel by Numerator press release, 13 October 2026. Rankings: July 2015: Reuters, 28 July 2015; February 2017: Retail Gazette, 7 February 2017; August 2017: Kantar Worldpanel press release, 22 August 2017; March 2022: Grocery Gazette, 1 March 2022; September 2022: Alliance News via London South East, 13 September 2022; May 2026: Reuters via London South East, 27 May 2026.
Owners: Asda: Retail Gazette, 7 June 2024, City AM, 1 November 2024, International Supermarket News, 1 June 2026; Aldi: Aldi Süd, Aldi Süd weltweit; Lidl: ESM Magazine, 11 June 2026; Morrisons: Express & Star, 2 October 2021; Co-op: Co-op, Our Co-op; Waitrose: Co-operatives UK, John Lewis Partnership; Iceland: Iceland, Our owners; Ocado: Ocado Retail, About us.
Next update
We will add the July 2027 figures when they are published, and update the latest figures every few months.
Related research
Suggested citation
Made in England Research, UK supermarket market share since 2013, from Kantar Worldpanel and Worldpanel by Numerator figures. https://madeinengland.com/pages/uk-supermarket-market-share