Made in England ResearchSurvey finding
London and Cornwall and Devon top England's list for high quality food and drink, and people back their own patch
Asked which region they most associate with high quality food and drink, 20% said London and 19% said Cornwall and Devon. Yorkshire came third. Wherever people live, they tend to pick their own patch.
Key findings
- Asked which region of England they most associate with high quality food and drink, 20% said London and 19% said Cornwall and Devon. Yorkshire was third (11%), then the Cotswolds (7%), the Lake District (6%), Norfolk and Suffolk (5%) and Kent (4%).
- The largest group, 27%, don't associate any particular region with quality.
- People back their own patch: 41% of Londoners picked London, 35% of the South West picked Cornwall and Devon, and 36% of Yorkshire picked Yorkshire.
- 37% of 18 to 24 year olds named London. Only 11% of over-55s did.
The national picture
London and Cornwall and Devon are level. 20% of adults in England most associate London with high quality food and drink and 19% say Cornwall and Devon. Yorkshire is the only other region in double figures (11%). The Cotswolds, the Lake District, Norfolk and Suffolk and Kent share the rest between them. More than a quarter of people (27%) don't associate any region with quality at all.
| Region | % |
|---|---|
| No particular region | 27% |
| London | 20% |
| Cornwall and Devon | 19% |
| Yorkshire | 11% |
| Cotswolds | 7% |
| Lake District | 6% |
| Norfolk and Suffolk | 5% |
| Kent | 4% |
Home advantage
Wherever people live, they tend to pick their own patch. 41% of Londoners chose London, against 8% of people in the North East. 35% of the South West chose Cornwall and Devon, against 12% in Yorkshire. 36% of Yorkshire chose Yorkshire, against 5% in London.
| Where people live | Their own region's pick | At home | Across England |
|---|---|---|---|
| Greater London | London | 41% | 20% |
| Yorkshire and The Humber | Yorkshire | 36% | 11% |
| South West | Cornwall and Devon | 35% | 19% |
| East of England | Norfolk and Suffolk | 14% | 5% |
| North East | Lake District | 13% | 6% |
| North West | Lake District | 13% | 6% |
| West Midlands | Cotswolds | 12% | 7% |
| South East | Kent | 10% | 4% |
The East of England is the only region to back Norfolk and Suffolk in any numbers, and the North East and North West are the Lake District's biggest supporters. The North East is also the region most likely to say no region stands out (33%).
By city the effect is stronger still. 41% of Plymouth chose Cornwall and Devon and 38% of Leeds chose Yorkshire, while only 7% of Newcastle chose London. City figures, and those for smaller regions such as the North East, are based on small subsamples and should be read as indicative. Base sizes are in the full data tables.
Young people say London, older people say nowhere
37% of 18 to 24 year olds and 31% of 25 to 34s named London, compared with 11% of over-55s. Over-55s were the most likely to pick Cornwall and Devon (22%) and by far the most likely to say no region stands out (35%, against 16% of 25 to 34s).
Methodology
The research was conducted by Censuswide among a sample of 2,001 adults in England, nationally representative of those aged 18 and over. Fieldwork ran from 13 to 16 April 2026. Censuswide is a member of the Market Research Society and the British Polling Council and a signatory of the Global Data Quality Pledge, and abides by the MRS Code of Conduct and ESOMAR principles. Survey reference J17714CWMP. Full results for all 20 questions.
Notes for editors
The full data tables (Excel), including breakdowns by gender, age, region and nearest city, can be downloaded. Charts and figures may be reproduced with credit to Made in England Research. Please link to the page you took them from. Marcus Holland, founder of MadeInEngland.com, is available for interview and further comment. Contact: marcus@madeinengland.com, 07983 818291.
Suggested citation
Made in England Research/Censuswide, survey of 2,001 adults in England, 13 to 16 April 2026.