Who Owns Your Basket (preview)
Made In England: Brand Ownership Study
Who really owns your shopping basket?
We traced 84 everyday supermarket brands back to who actually owns them, where they're actually made, and found a genuinely English-made alternative for each one. Some of the results might surprise you.
Ownership, mapped
Every coloured country owns at least one brand on this list.
Hover a country to see which brands trace back there. Green means genuinely UK-owned, red means the parent company sits overseas, amber marks a brand mid-sale to a new foreign owner, and the striped UK is a mix of all three.
The swap list
Find your brand. Find your English swap.
Search by brand or category. Every entry shows who owns it, where it's actually made, and a genuinely English-made alternative, several of which you can buy right now at Made In England.
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